Intelligence Hub
Monthly SEO analytics for operators who need one calm dashboard—not another spreadsheet export.
Intelligence Hub unifies Search Console, GA4, page performance, and an AI executive summary on a monthly cadence. Built for Shopify DTC teams and multi-location brands that report to merchandising, growth, and leadership stakeholders.
Dashboard preview
Intelligence Hub syncs every location's analytics into actionable AI insights
Unify GA4, Search Console, Business Profile, and page performance in one surface. Toggle locations to compare trends and rolled-up KPIs, then turn the same signals into concise, actionable AI summaries each month.
Sample locations
Organic demand held steady while local discovery improved. Double down on pages that already earn clicks before chasing net-new queries.
- Organic clicks up month over month across priority markets.
- Business Profile direction requests trending positive.
- Engaged sessions rose as bounce rate improved on high-intent landing pages.
- Average position softened slightly on competitive non-branded terms.
- Mobile impressions grew faster than clicks; CTR needs attention on top URLs.
- One flagship guide slipped two spots for its primary head term.
Content recommendations
- Rank pushStrengthen internal links to your outdoor planning pillar page.
Priority queries already send impressions; small on-page gains could lift clicks.
- Content gapAdd a short comparison for seasonal packages vs. competitors.
Non-branded searches show demand but thin editorial coverage.
- Snippet fixRewrite meta descriptions on URLs with stable rank but fading CTR.
Titles look strong; descriptions don’t match fresh SERP intent.
Google Analytics 4
Totals across selected locations · bounce rate averaged · duration session-weighted.
Monthly GA4-style totals by location: all sessions and organic search sessions across your reporting window.
Google Search Console
Combined clicks and impressions · CTR recomputed from totals · position impression-weighted.
Monthly Search Console totals by location: clicks and impressions across your reporting window.
Google Business Profile
Business Profile Performance totals summed across selected locations (same metrics ingested read-only from Google).
Saved Google Business Profile Performance monthly totals: same rhythm as your live dashboard.
| Keyword | Impressions | MoM % |
|---|---|---|
| 1directions | 1.3k | Up 33.9% from prior month. |
| 2hours today | 949 | Up 19.5% from prior month. |
| 3reviews | 874 | Up 42.6% from prior month. |
| 4Sedona near me | 547 | Up 5.8% from prior month. |
| 5Bend near me | 530 | Up 23.8% from prior month. |
| 6Venice near me | 472 | Up 29.0% from prior month. |
| 7custom build shop | 407 | Up 48.5% from prior month. |
| 8mountain lodging | 390 | Up 36.8% from prior month. |
| 9outdoor advisory | 332 | Up 49.5% from prior month. |
Page Performance
Lab metrics from Google PageSpeed Insights (Lighthouse).
| Project | Mobile performance | Desktop performance |
|---|---|---|
| Venice, CAhttps://www.pacifictrailadvisory.com | 87 | 94 |
| Bend, ORhttps://www.deschutesridgeoutfitters.com | 82 | 91 |
| Sedona, AZhttps://www.canyonrimoutfitters.com | 79 | 88 |
Lighthouse performance category (0–100), PageSpeed Insights lab run.
Heuristic rollup from stored Search Console queries: branded wins (client / project name + domain keywords), then local and ecommerce cues; remainder is non-branded. Re-sync GSC to capture full-query exports for complete totals.
Sample visuals only. Connect your properties to see live metrics.
The problem we solve
Most teams bounce between Search Console, GA4, PageSpeed, and slide decks. Intelligence Hub keeps organic visibility, traffic context, speed, and prioritized actions in one workspace—scoped per location when you operate more than one brand or market.
What you get
- Google Search visibilitySearch Console trends—clicks, impressions, CTR, and average position—so merchandising and growth leads see how organic demand moves month over month.
- Traffic & channel contextGA4 sessions and channels alongside organic signals. Understand site demand without confusing rankings with paid or email spikes.
- Page performanceCore Web Vitals from field data plus Lighthouse lab snapshots, tracked on the same monthly rhythm as SEO reporting.
- AI summary & recommendationsA short executive brief with wins, misses, prioritized actions, and content opportunities tied to your real queries and pages.
Who it's for
- Shopify DTC brands reporting SEO and demand monthly
- Multi-location operators with one workspace per Google Business Profile location
- Agencies and operators who need investor-ready narratives without rebuilding Looker each month
Running Shopify with competitor storefronts? Add Competitive Product Tracker.
Integrations
- Google Analytics 4
- Google Search Console
- Google Business Profile performance (read-only on Google’s side)
- Core Web Vitals & PageSpeed lab data
- SEO platform sync (Semrush API)
- Password-protected share links for stakeholders
Pricing
Self-serve Intelligence Hub starts at $49/month per Google Business Profile location. Optional Competitive Product Tracker and done-for-you SEO tiers are on the pricing page.