Merchandising monthly review checklist for Shopify DTC brands
A repeatable agenda for SEO demand, page performance, and competitor catalog pricing in one sitting.
Use this checklist on the same week each month. Total time: 45–60 minutes when data lives in one workspace.
1. Organic demand (10 min)
- Search Console clicks vs prior month
- Top queries and pages that moved
- Note branded vs non-branded shifts
2. On-site context (10 min)
- GA4 organic sessions and landing pages
- Channel mix sanity check (paid did not swamp SEO wins)
3. Page performance (5 min)
- Core Web Vitals regressions on top PDPs and collections
4. Catalog pricing (15 min)
- Competitor price deltas on hero SKUs
- New highs/lows by category or comparator pillar
- Export CSV if finance needs audit trail
5. Actions (10 min)
- AI summary priorities: content, merchandising, technical
- Assign owners before the next sync
Intelligence Hub and Competitive Product Tracker run on the same monthly cadence in one workspace.
Further reading
Ready to put this into practice?
Blue Carrot combines monthly SEO reporting with optional Shopify competitor catalog pricing in one workspace.